Most brands have by now taken notice of the Hispanic market. But for these brands to reach the Hispanic audience they must first understand it. With the Hispanic market now controlling $1.7 trillion in purchasing power it may be of interest to some to know more about this segment. By now, most people realize that Hispanics account…
California schools are finding access to special government educational funds as the population of Hispanic students grows. Some Hispanic students who have transferred to certain schools recently have found a pleasant surprise in the form of assistance both financial and in study resources. Those benefits are the result of a $3 million U.S. Department of Education grant to…
The Inland Empire area of Southern California has shown robust economic growth in past few months and indicators are showing that the trend will continue through the rest of 2018. Some of the leading factors in the growth are home prices, employment, and consumer and business spending with all experiencing gains. The housing market is of…
Latino parent and advocates are preparing their strategies for acquiring more funds and better support for their students from kindergarten through a college degree. This call to action has been brought on by data that suggests that California’s Latino students are falling behind and are not succeeding at the same rate as student from other ethnic groups. The parents feel…
California has a long and rich history with the Hispanic culture. In fact, we should remember that along with Texas, Florida, Colorado, Arizona, and New Mexico, California was once part of Spain and then later part of Mexico. According to history Spaniards first visited California in 1542 when Juan Cabrillo navigated the coast north of…
There continues to be a steep increase in the Hispanic population in the United States and nowhere is that more evident than in the state of California. California is a border state and has a lot to offer as far as jobs and income for those choosing to immigrate. The Hispanic community is one of…
For Hispanics in the U.S. watching the TV for news has been the norm for years. But more recently there has been a change in this habit. In more recent years, the share getting their news from TV has declined from 92 percent in 2006 to 79 percent in 2016. During that same time, 74…
Smart marketers are aware that there is big potential for growth in Hispanic owned businesses. There are already thousands of ads that reference Latino culture. The Latino influence can now be seen in TV commercials that feature everything from food to music. But it’s only the tip of the iceberg of a massive untapped consumer…
When it comes to economic growth and income mobility, Hispanics are among the best performing groups in the country. Hispanics are climbing up the economic ladder just a little behind their white peers, and much faster than blacks according to one study. When used as an example, of those who grew up lower middle class,…
For many older generations of Latinos in the United States the use of Spanish in the home was common. But now, things are slowly beginning to change. Spanish is the country’s most common non-English language and there are still over 37 million Latinos who speak it at home. But while the number of Latinos who speak Spanish at…
