New Year’s is a time to reflect and plan, and that applies to people as well as businesses. These are four resolutions your organization can adopt to make the most of 2021.
Embrace E-Commerce
Experts agree that 2020 has accelerated the implementation of e-commerce by five years. Shopping online is well on its way to becoming the norm, so if you haven’t taken action yet, 2021 is the right time to catch up. Take a look at your business and ask yourself these questions:
- Does your website include an online shop?
- Is your website mobile-friendly?
- Are you offering a seamless e-commerce experience?
- What feedback have you received so far from customers about your online shop?
Think Local
This year has demonstrated that, in most cases, a solid local customer base is the keystone of business success. This 2021, implement strategies to strengthen the connection with your community: launch promotions, engage your customers in social media, and implement marketing strategies with a local focus. (For example, use local SEO on your website and consider joining your local chamber of commerce).
Enhance Your Digital Presence
Offering an impeccable e-commerce experience is an important step, but you also have to make sure that your clients are able to find you online. As 2020 draws to a close, review your online presence to start off the new year strong. Is your website updated? Have you checked that the details that come up on Google when a client searches for your business are accurate? Do you have active profiles on the most relevant social media platforms?
Reflect About the Culture of Your Company
Finally, another lesson from 2020 is that the culture of your company is an intangible asset that can prove decisive during stressful times. When for any reason your team can’t share the same space, a common culture provides a sense of stability and purpose. Chances are that the past several months have strengthened the culture of your company, so reflect upon these changes and socialize your findings with your team.
More Business Tips and Ideas
Read these previous posts for more business tips that cover every aspect of the management of your organization.
- 4 Easy and effective holiday marketing ideas
- Watch out for hacking attacks this holiday season
- How to deal with holiday and pandemic stress
- A Simple Trick to Get the Boost You Need at Work
- How to Manage a Hybrid Team
- Time Management: 3 Essential Skills.
About the Greater Riverside Hispanic Chamber of Commerce
At the Greater Riverside Hispanic Chamber of Commerce (GRHCC), our core mission is supporting small businesses and economic development with advocacy, business referrals, marketing opportunities, training programs, student internships, and scholarships.
Contact us today by email at info@grhcc.com, telephone (951-965-9115), through our social media accounts, or click here to join and start enjoying the benefits of membership today!