The holidays offer many opportunities for businesses to engage their customers, boost their brand, and drive sales. Here are four simple tactics you can start putting into practice today to make the most of the festive season.
Have Some Christmas Fun
From ugly sweaters to ingenious gifts, fun is an important part of the holidays but also a great way to engage your customers. Make sure to capture any entertaining moments or thoughts and share them on your social media channels. Your customers will appreciate the laugh and you’ll start building rapport with them before even meeting them!
Update Your Website and Social Media
Think of your website and social media as your home online. Chances are that you have decked out your home with Christmas decorations, so why should your online presence be any different? Add some festive touches to your website and show your customers that you enjoy the spirit of the holidays as much as they do.
Take Advantage of E-Mail Marketing
Did you know that email marketing boasts a Return on Investment of an astounding 3,800%? No, that’s not a typo; it means that every dollar spent on email marketing generates $38. If you are not taking advantage of this powerful tool, this is the right time to start. The holidays are the perfect occasion to contact your most loyal customers and share with them your wishes for a merry Christmas as well as special offers or information about your products and services.
Run a Contest
Nothing fosters engagement like a contest, and the holidays offer a host of opportunities for fun, memorable, and friendly competitions. For example, you could give out an award or offer a special discount to the funniest Christmas costume, the best Christmas selfie, or the most imaginative holiday decorations. Social media makes it extremely easy for you to organize this type of contest. And in the end, everybody wins—your customers have a blast (and maybe a discount) and you get to raise awareness of your business.
Get More Business Tips
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About the Greater Riverside Hispanic Chamber of Commerce
At the Greater Riverside Hispanic Chamber of Commerce (GRHCC), our core mission is supporting small businesses and economic development with advocacy, business referrals, marketing opportunities, training programs, student internships, and scholarships.