In the world of business, there are few tasks as crucial as delivering a memorable presentation. The next time you have to prepare one, keep in mind this useful trick to connect with your audience.
A Useful Trick to Connect With Your Audience
When making a presentation, you may assume that your aim should be to appear impeccable and almost all-knowing. While there’s some logic to this belief, some of the best strategies in business are counter-intuitive.
While projecting an efficient image will definitely help your case when making a presentation, you run the risk of appearing aloof or arrogant by overplaying this aspect of your personality.
A good way to add a human touch and establish immediate rapport with your audience is by sharing some of your stories of failure.
How to Share Your Failure Stories
While you may be understandably reluctant to share your failure stories, there’s no need to worry so long as you use the right approach.
The basic concept to keep in mind is to end your story with the lesson you learned through that failure. This way, you can turn any failure story into a growth story. Your audience will get the sense that you are human, just like them, but they also will take note of your resilience and your willingness to learn from every obstacle you encounter.
We are all tempted to sweep our stumbles under the rug, away from the sight of those we want to impress. However, studies show that failure stories elicit a stronger emotional response than success stories, making them a powerful way to connect with your audience and provide them with useful knowledge while emphasizing your ability to clear hurdles and learn from difficulties.
More Tips to Propel Your Career Forward
Read these previous posts for more tips that cover every aspect of the management of your organization, from communication to online security.
- How to improve your work-life balance
- 3 Tips to manage the introverted members of your team
- Planning to take a few day off? Use this checklist
- 3 Project management techniques for small business owners
About the Greater Riverside Hispanic Chamber of Commerce
At the Greater Riverside Hispanic Chamber of Commerce (GRHCC), our core mission is supporting small businesses and economic development with advocacy, business referrals, marketing opportunities, training programs, student internships, and scholarships.