The holiday shopping season is here and for small business owners it’s time to make that final effort to get the most business before the end of the year. Most business owners know that marketing for the holidays is important and they devote a lot of time and money getting ready. Here are some inexpensive marketing ideas for the holidays that can get you a little extra business. 

One great relatively inexpensive marketing idea that has taken hold recently is gift cards. Custom gift cards can get you a lot for your marketing investment. Gift cards are convenient for customers and when customers do come in to use them, they usually end up spending more than the gift card amount. Go the extra mile and make your gift cards stand out from the pack by branding them for your business. 

Everyone loves a party so why not throw one for your business? Throwing a holiday party doesn’t have to be expensive. For a relatively inexpensive party, all you need to offer are beverages and snacks. Shopping with a beverage in hand takes the experience to a whole new level. Events are a big draw if you’re a brick-and-mortar shop, so be sure to spread the word with posters and event invites on social media. 

Try partnering with other businesses and complementary stores or restaurants to offer customers a limited-time special. For example, a scoop shop could link up with a gourmet market to offer special discounts on each other’s respective goods. 

And don’t forget your loyal customers during the holidays. Send messages to loyal customers with special offers, sneak previews, free shipping, or secret sales. Everyone likes to be rewarded for their loyalty. 

There are plenty of ways to get the most out of the holiday shopping season, all it takes is a little creativity and the willingness to do a little extra.