Drop-in audio social media, a new type of social media based on voice and sound, is the new sensation of the entrepreneurial world. Here’s everything you need to know about it.
What Is Drop-In Audio Social Media?
Drop-in social media works like an audio chat room that users can join and leave at any moment.
A room usually has one or more “speakers.” The users who listen are the audience, but they can ask to intervene by “raising their hand,” that is, by requesting permission to take part in the conversation.
This type of online communication is gaining traction among some influential social media users, always eager to tap into the next big digital trend.
From Elon Musk to Shark Tank star Daymond John, entrepreneurs and marketers have embraced drop-in audio social media enthusiastically as a platform that allows them to exchange ideas in a more dynamic fashion than traditional social media.
A Brief History of Drop-In Audio Social Media
This type of app burst onto the digital scene last year, as an answer to the stay-at-home restrictions that caused millions of people to look for new forms of entertainment.
The first drop-in audio social media app was Clubhouse, an invite-only platform whose sense of exclusivity spurred a fever that reached its height last February.
However, Clubhouse downloads have dropped dramatically over the last two months, leading the company to launch a previously unavailable Android version of the app.
Even if Clubhouse fails to live up to its original hype, drop-in audio seems to be here to stay. Twitter has incorporated the concept into its app, and now allows any user with 600 or more followers to host what they call a Twitter Space, which is basically the same concept behind Clubhouse chatrooms.
Want to experience drop-in audio social media? To join Clubhouse, you need an invite from an existing user. Twitter spaces are already active on the Twitter app—they appear as purple circles on top of the app, on the same area where you see the recently implemented “fleets” (which in turn are Twitter’s version of Instagram Stories).
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