Every entrepreneur worth their salt knows that you must have an elevator pitch to persuade potential clients, partners, or investors at a moments’ notice. But how to adapt this classic of business communication to the pandemic (and post-pandemic) world?
What Is an Elevator Pitch?
Comedians have what they call their “tight five,” that is, the best of their comedy condensed into a five-minute routine that showcases their funnier jokes.
The idea behind an elevator pitch is the same: A summary of your business ideas so quick and convincing that you can deliver it during the time it takes to ride an elevator with another person.
How to Adapt Your Elevator Pitch
If you are an entrepreneur, chances are that you already have an elevator pitch. But how to rework it now that most people are working virtually, using video calls, and away from offices and elevators? Here are some guidelines to help you:
- Practice. Practice makes perfect, as the old saying goes, and this is true for your elevator pitch as well. Deliver your pitch to your spouse or friends, and consider recording yourself so you can replay the video and experience your pitch from the point of view of the other person.
- Look into the camera. This is the equivalent of looking into the other person’s eyes, a basic but effective way to convey confidence and inspire trust.
- Pay attention to your voice. Since body language and other forms of non-verbal communication cannot be conveyed through video, you have to pay even more attention to your voice, which will be doing most of the heavy lifting as you deliver your pitch. Again, record yourself as you practice and look for areas of improvement when you replay the video.
More Tips and Ideas
Read these previous posts for more tips that cover every aspect of the management of your organization, from communication to online security.
- Avoid these 3 common grammar mistakes in your business emails
- What are cognitive biases and why should businesspeople be aware of them?
- Here’s how consumer demand will change after the pandemic
- The importance of taking microbreaks
- Flexibility, one of the most important lessons from the pandemic
About the Greater Riverside Hispanic Chamber of Commerce
At the Greater Riverside Hispanic Chamber of Commerce (GRHCC), our core mission is supporting small businesses and economic development with advocacy, business referrals, marketing opportunities, training programs, student internships, and scholarships.