More often than we think, companies struggle when trying to find (and keep) outstanding, committed staff members. Employee turnover has become quite a challenge during the last couple of years. One of the most effective ways to engage the kind of talent we want for our company is building an employer brand that is both attractive and effective. This way, any job applicant will be able to fully understand the benefits and rewards of joining your company.
There are many different ways that can help us with building an employer brand that truly reflects our company values. The very first step is to work on our employer brand actively. Understanding the rating of our company is another great way to start. Then, spreading our company culture will become an essential part of this journey. Last but not least, treating candidates as customers will give your company the
The very first aspect we need to consider when building an employer brand is actively working towards it. Whether we are aware or not, chances are our company already has some kind of reputation. Whether it is throughout the market or among job seekers, our employer brand is already out there. So, the best course of action to take is to work on the kind of brand we want our company to become. Another interesting approach is thinking about the kind of company you don’t want to be and take it from there.
Understanding the existing reputation of our company is an essential step when building an employer brand that can be both attractive and effective. Looking for existing reviews, comments, and ratings of our business will give us an accurate idea of what job seekers, existing, and former employees think of our company. If we see a large number of negative reviews, it means there is vast room for improvement, and this should keep us busy. However, if we see plenty of positive comments, we should be critical of them and analyze if such comments truly reflect your company’s values.
Nowadays, the majority of job seekers look for companies whose values and culture resonate with their own. This is why we need to develop our company’s culture and identity and let it spread. When we interact with candidates, they are able to see what a given employer represents and stands for. For example, fostering an inclusive and diverse environment is one of the main aspects millennials consider when looking for a job. Being honest and staying true to ourselves is the best way to develop a unique company culture that will resonate with the right people.
Marketing strategies and social media engagement play a significant role when it comes to building an employer brand. However, the experience that job applicants have during their interview process will determine the kind of employer we really are. In order to avoid receiving negative reviews, we must change the way we see and treat candidates. Shifting the perception we have of job applicants will have a positive impact on their experience. Therefore, we should see them as customers who, at the end of the day, will be the ones deciding whether they want to join your team or go somewhere else.