If we take a quick look at the stats of this video sharing platform, we’ll be quick to understand the importance of using YouTube for business. For example, every minute, users upload 400 hours of new video content to the platform. There are 1.5 billion regular YouTube users every month. Also, 51% of US marketers use YouTube to advertise products or services. It only makes sense that every business owner decides to jump aboard the trend of video content marketing.
It really doesn’t matter what kind of service or product we offer, or if we’re tech-savvy or not. There are many ways we can take advantage of and use YouTube for business purposes. First, we need to understand the relevance of video content marketing. Then, we should take a look at the benefits of using the platform for business. Then, we’ll be ready to start creating our own business YouTube Account.
Video content is the most engaging and powerful means for human communication. Not only that, but video can also be an effective way to attract and interact with new clients and customers. We know that those who watch videos are almost 70% more likely to make a purchase than those who don’t.
Besides, integrating video to our content marketing strategies will encourage our visitors to engage with our brand. This could translate into loyal and regular customers. However, there are more benefits of using YouTube for business than more purchases,
Using the video platform to boost our service or product will come with several different benefits. To begin with, your business might capture the attention of the audience, or at least have the chance to do so. This is why creating captivating and engaging content is key. By generating high traffic volumes, you could start experimenting (or at least trying) viral marketing.
Also, we could gain ROI when we mix different video marketing channels, boost our SEO rankings, and reach new audiences worldwide. Therefore, businesses shouldn’t stay away from YouTube and start putting attention and resources to the red play button.
Creating an account on YouTube for business is actually easier than most would think. Besides, there are so many blogs and tutorials available that anybody can do it. First, you need to have a Google account already, and if you don’t have one, creating it won’t be a problem. Once you create one, sign in to YouTube and create a new brand channel. You can choose to have your own name or the name of your business, which would be ideal. You will be asked to verify the account and then you’ll be ready to get creative.
Once we have our channel, we can move to customize it. Add relevant information about your business and the purpose of the channel. You can also add links to your website or other social media pages. When you move on to add visuals, make sure they reflect what your brand stands for.
The most important aspect of your YouTube channel is, of course, the content. Make sure you optimize each video you upload to the site. Remember to choose an attractive title, a short but informational description, relevant tags, and an appropriate category.