E-commerce has become an essential tool for small businesses who offer any kind of digital or physical product. Many platforms have been created in order to provide business owners with a wide variety of different features, which means that before we decide on one, we need to do some research. One of the most important platforms nowadays, however, is Shopify, which has become the go-to platform for entrepreneurs looking to explore and expand their online reach. There are several tips and strategies we can follow in order to fully take advantage of this platform.  

One of the reasons why Shopify has become so popular in recent years is because of its convenience and accessibility. This platform works as a hosted solution, meaning that business owners do not need advanced technical skills to use it and take advantage of what it offers. It already includes many different templates and design alternatives that are ready to be used. If you want something more complex or personalized, the HTML and CSS codes are fully customizable, too. Besides, it works under the “software as a service” model, so it is not necessary to download and install any kind of program. The website itself does all the work.   

Before we decide to start using Shopify for our business, we need to remember that there are several products that have been banned from the platform. Some of these products include alcohol and other age-restricted products, adult content or services, illegal or copyrighted content, social media activity, marketing services, and a long list of etceteras. You can find the complete list on their Terms and Conditions policy listed at their website, too.   

In order to make sure we are fully taking advantage of this platform, there are some tips we should keep in mind. To begin with, we need to learn how to make the best use of our landing page. This is the very first page any customer will see when they visit our site, so the content that goes there is key. Including testimonials and reviews is an effective way of generating trust and validation to new visitors. This way, they will know you are reputable, making it easier for them to feel comfortable shopping from your store. Also, don’t forget to use digital media to your landing page. High-quality photos and videos can help you close the gap between the online and the physical world.   

Other useful and effective strategies include upselling, blogging constantly, and constantly working on your store’s credibility. Upselling, for example, is one of the most common strategies used in online shopping. Before your shoppers check out the store, show them a couple of related products or services they could use. Blogging is another effective tool you should take advantage of if you want to increase the number of visitors and customers that go to your site. Lastly, work on improving your store’s credibility. Besides reviews and testimonials, we should include photos of your team, if possible. When clients know the faces of those with whom they are doing business.