Keeping a small business successful takes work which means you must stay on top of things all the time. This is especially important during the holiday season. The holiday season comes with its own unique challenges that need to be addressed. Don’t make these common mistakes that small businesses make during the holiday season. 

Extra help isn’t only for the big guys, hopefully you will experience an increase in customers over the holidays and you may need extra help. Let’s say your customer count increases by 10 percent during the holidays. Will you have the time and energy needed to help them all? What if there are more than expected? Hiring another person or two as seasonal workers is worth the money and easy to do, with so many young people in particular needing a short-term position to earn some extra money.  

Consider increasing your ad budget. Social media ads are relatively inexpensive so there’s really no reason to increase your efforts for the holidays.  

Don’t underestimate the value of the landing page. Landing pages are one of the easiest ways you can boost your SEO count, bring on more traffic and promote your site. Having one for the holiday season is an excellent idea that gives you a great platform. 

If you’re planning on having a holiday sale, make sure you don’t start it too late. The closer you get to the holidays the less people are going to have to spend. They are also more likely to go to a big chain to get a last-minute gift. Starting a bit earlier, say before Black Friday, means you are getting people when they have more time and money to spend. 

Don’t forget to make your email campaigns holiday specific. Email marketing campaigns are one of those amazing, undying, unchanging forms of content that just always seems to work. 

This year take advantage of the holiday season and get that extra boost for your business.