Looking for ways to get your business noticed online without breaking the bank? Here are three simple, cheap, and effective ideas to connect with current and potential customers.
Google Business Listings
You know Google Business Listings: that sort of card containing basic details that appears when you Google the name of a business.
A Google Business Profile usually includes the address of a business, a map, reviews, business hours, telephone number, website, and even photos. In short, all the information that potential customers need to do business with you.
The best part? The cost of having a Google Business Profile is zero dollars. So if you don’t have one you are missing out big time. Luckily, that’s easy to solve: just click here to learn how to set up your Business Profile on Google.
Focus on Great Service (and Great Reviews)
If you don’t have a hefty marketing budget, focusing on delivering great customer service is an alternative strategy that can be just as effective.
Outstanding customer service generates word of mouth, which is one of the most effective forms of marketing. Combine this with social media, and you have a recipe to grow your business beyond your wildest expectations.
Plus, as you may remember, your Google Business Profile includes reviews, so don’t be shy about encouraging happy customers to share their experience online!
Take Advantage of Wacky Holidays
Did you know that November 10 is International Accounting Day? Or that October 4 is National Taco Day? Oh, and December 17 is National Ugly Sweater Day!
This type of odd, niche holidays is a great excuse to promote your business and an endless source of marketing ideas.
To discover interesting holidays, just Google a month (for example November, or January) plus the words “holiday calendar.”
More Tips to Propel Your Business Forward
Read these previous posts for more tips that cover every aspect of the management of your organization, from communication to online security.
- Handling difficult conversations at work
- How to deal with the wave of post-pandemic career changes
- What is timeboxing?
- How to stop procrastination
About the Greater Riverside Hispanic Chamber of Commerce
At the Greater Riverside Hispanic Chamber of Commerce (GRHCC), our core mission is supporting small businesses and economic development with advocacy, business referrals, marketing opportunities, training programs, student internships, and scholarships.